Qual o valor da resiliência?


A crença de que a eficiência é fundamental para a vantagem competitiva transformou o gerenciamento em uma ciência – ensinada em todas as escolas de administração do planeta – cujo objetivo é a eliminação de desperdícios – seja de tempo, de materiais ou de capital e o professor Martin faz a seguinte pergunta em seu excelente artigo:

“Por que não exigir que os gestores se esforcem para o uso cada vez mais eficiente dos recursos?”. Porque o foco excessivo na eficiência pode produzir efeitos surpreendentemente negativos. Para contrabalançar esses possíveis efeitos negativos, as empresas devem prestar atenção a uma fonte menos apreciada de vantagem competitiva: a resiliência, – “que é a capacidade de se recuperar de dificuldades – de lidar com problemas, adaptar-se a mudanças, superar obstáculos ou resistir à pressão de situações adversas”.

Esse artigo ainda nos convida a refletir sobre resiliência, como sendo uma forma de “Pensar na diferença entre estar adaptado a um ambiente existente (que é, o que a eficiência permite) e ser adaptável às mudanças no ambiente. Sistemas resilientes são tipicamente caracterizados pelos próprios recursos – diversidade e redundância – que a eficiência procura destruir.

Mas o que há de errado então, com um foco incansável na eficiência? Um foco incansável na eficiência pode levar a problemas sérios. O artigo do professor Roger Martin discute três pontos em particular:

  1. Intensa concentração de riqueza e poder;
  2. Riscos elevados de falhas catastróficas, e
  3. Possíveis abusos de poder.

1. A consolidação da indústria está aumentando.

A tendência para consolidação é evidenciada por algumas estatísticas globais:

  • 10% das empresas públicas geram 80% de todos os lucros;
  • Empresas com mais de US$ 1 bilhão em receita anual, são responsáveis por 60% da receita global; e
  • A taxa de fusões e aquisições é mais do que o dobro da década de 1990.

A tendência é particularmente proeminente nos Estados Unidos, onde:

  • 75% das indústrias dos Estados Unidos ficaram mais concentradas nos últimos 20 anos.
  • Em 1978, as 100 empresas mais lucrativas obtiveram 48% dos lucros, juntas;
  • Em 2015, o número havia subido para 84%.
  • Em 1994, 33% do PIB foi gerado pelas 100 maiores empresas;
  • Em 2013, o número havia subido para 46%.

Os cinco maiores bancos agora representam 45% de todos os ativos bancários, contra 25% em 2000.(números incríveis e ameaçadores).

As tecnologias digitais – em particular a Internet – desempenharam um papel central no surgimento de empresas globais [chamadas de empresas “pop stars”]. Nas últimas décadas, a Internet se tornou a plataforma mais inovadora que o mundo já viu. Ele transformou muitas de nossas atividades diárias, incluindo a maneira como trabalhamos, compramos, aprendemos, negociamos, ouvimos música, assistimos a filmes e lidamos com o governo. Ao mesmo tempo, o alcance universal da Internet tornou o “efeito rede” cada vez mais poderoso e criou um tipo de plataforma dinâmica de negócios.

A escala [ou a oferta em larga escala] aumenta a vantagem competitiva de uma plataforma. Quanto mais produtos ou serviços uma plataforma oferece, mais consumidores ela atrai, ajudando-a a atrair mais ofertas, o que, por sua vez, atrai mais consumidores, tornando a plataforma ainda mais poderosa e valiosa. Além disso, quanto maior a rede, mais dados estão disponíveis para personalizar ofertas, de acordo com as preferências do usuário e atender melhor à oferta e à demanda, aumentando ainda mais o alcance global da plataforma e a eficiência geral.

Como resultado, um pequeno número de empresas tornaram-se imperadores do mundo digital, dominando a concorrência em seus mercados particulares.

“O ambiente de negócios resultante é extremamente arriscado, com altos retornos para um número cada vez mais limitado de empresas e pessoas – um resultado claramente não sustentável.” Complementa o professor Martin.

2. O risco de falhas catastróficas

Mas, se os consumidores se beneficiam com os preços baixos, maior escolha e conveniência oferecidas por empresas supereficientes baseadas na Internet, por que alguém deveria se opor?

O problema é que, concentrações muito altas aumentam o risco de falhas catastróficas, como ele ilustra com um exemplo da agricultura de monoculturas. Na agricultura, uma monocultura se refere à prática de cultivar um único produto, de uma safra de alto rendimento ou criar alguma raça de animal, de forma extensiva e de rápido crescimento em um sistema agrícola. As monoculturas são amplamente utilizadas na agricultura industrial para aumentar a escala e a eficiência de suas operações. No entanto, a monocultura contínua pode levar ao acúmulo de pragas e doenças. Se uma doença vira uma praga, contra a qual não se tem resistência, ela pode acabar rapidamente com uma população inteira de plantações ou criações.

Algo semelhante poderia acontecer a uma empresa ou economia muito dependente de alguns processos e modelos de negócios altamente eficientes.

3. Poder e interesse próprio

“Dado que as pessoas substancialmente atuam por interesse próprio, quanto mais eficiente um sistema se torna, maior a probabilidade de que […] o objetivo da eficiência cesse de ser e ter a maximização a longo prazo, do valor social geral. Em vez disso, a eficiência começa a ser interpretada como a que oferece o maior valor imediato ao poder digital dominante.”

Nas últimas décadas, maximizar o valor para os acionistas tem sido o objetivo principal de muitas empresas. Mas, como vários especialistas apontam, incluindo o professor Martin, maximizar o valor para os acionistas pode incentivar os executivos da empresa a tomar ações que aumentem o preço de suas ações a curto prazo, satisfazendo os investidores e aumentando sua própria remuneração baseadas em salários e prêmios por alcance de metas. Isso pode levar a folhas de pagamento reduzidas, cortes em Pesquisas & Desenvolvimento e despesas de capital mais baixas; todas estas decisões, tomadas em nome da redução de desperdícios e para aumentar receitas e lucros. Mas os ganhos têm um custo, para funcionários, suas comunidades, investidores e para o futuro da empresa.

Em um mercado dinâmico e em bom funcionamento, essa medida abriria as portas para o aumento da concorrência entre as empresas existentes e de novos entrantes nesse mercado. Mas isso não funciona se o poder estiver concentrado entre um punhado de dominadores, cujas posições dominantes dificultam a entrada dos concorrentes. “E, às vezes, o poder se torna tão concentrado que é necessária ação política para afrouxar o domínio dos atores dominantes, como no movimento antitruste da década de 1890″.

[O antitrust foi um conjunto de normas do governo federal e estadual dos Estados Unidos que regularam a conduta e a organização de empresas corporativas, para promover uma concorrência leal em benefício dos consumidores, que também ficou conhecida como direito da livre concorrência em outros países.]

O valor da resiliência

Em uma economia imprevisível e em rápida mudança, as empresas enfrentam um número crescente de possíveis interrupções em suas estratégias, incluindo avanços tecnológicos, concorrência global e mercados turbulentos. Conforme observado em um artigo da Harvard Business Review de 2016, The Biology of Corporate Survival, [ou: A biologia da sobrevivência corporativa] as empresas estão desaparecendo mais rapidamente do que nunca.

“Empresas públicas têm uma chance em três de terem suas atividades encerradas nos próximos cinco anos, seja por falência, liquidação, fusões e aquisições ou outras causas. Isso é seis vezes a taxa de encerramento de empresas de 40 anos atrás”… Nem a escala nem a experiência protegem contra uma morte prematura.

Os sistemas biológicos têm sido uma inspiração no estudo de sistemas complexos. A alta resiliência diante de um ambiente incerto e em mudança é a essência da biologia evolutiva e da seleção natural. Da mesma forma, a resiliência dos negócios é fundamental para uma empresa suportar grandes interrupções e sobreviver a um futuro imprevisível e turbulento.

Para ajudar a alcançar um melhor equilíbrio entre eficiência e resiliência, Martin oferece várias recomendações:

Limite de escala. “Na política antitruste, a tendência desde o início dos anos 80 tem sido afrouxar a fiscalização para não impedir a eficiência … Precisamos reverter essa tendência. A dominação do mercado não é um resultado aceitável, mesmo que seja alcançada por meios legítimos, como o crescimento orgânico … As políticas antitruste precisam ser mais rigorosas para garantir uma concorrência dinâmica, mesmo que isso signifique menor eficiência líquida.”

Introduzir atrito. “Em nossa busca para tornar nossos sistemas mais eficientes, eliminamos todos os atritos. É como se tentássemos criar uma sala perfeitamente limpa, erradicando todos os micróbios nela. As coisas vão bem até que um novo micróbio entre – causando graves problemas às pessoas, agora indefesas … Em vez de projetar soluções para manter todo o atrito fora do sistema, devemos injetar atrito produtivo nos momentos certos e nos lugares certos para aumentar a resiliência do sistema.”

Promover o capital paciente. “O capital de longo prazo é muito mais útil para uma empresa que tenta criar e implantar uma estratégia de longo prazo do que o capital de curto prazo… devemos basear os direitos de voto no período em que o capital é detido. Segundo essa abordagem, cada ação ordinária daria ao seu titular, um voto por dia de propriedade até 3.650 dias, ou 10 anos. Se você tivesse 100 ações por 10 anos, poderia votar em 365.000 ações. Se você vendesse essas ações, o comprador receberia 100 votos no dia da compra.”

Criar bons empregos. “Em nossa busca pela eficiência, passamos a acreditar que o trabalho de rotina é uma despesa a ser minimizada. As empresas investem pouco em treinamento e desenvolvimento de habilidades … e se projetássemos [empregos] para ser produtivos e valiosos? … Um elemento-chave, porém contraintuitivo da estratégia, é criar uma folga para que os funcionários tenham tempo para servir os clientes de maneiras imprevisíveis e valiosas.”

Ensinar a resiliência. “A educação gerencial se concentra na busca decidida pela eficiência – e treina os alunos em técnicas analíticas que implantam proxies de curto prazo para medir essa qualidade. Como resultado, os graduados se dirigem ao mundo para construir (inadvertidamente, acredita-se) negócios altamente eficientes que carecem de resiliência… Para o futuro do capitalismo democrático, a educação em administração deve se tornar uma voz a favor, e não contra, a resiliência.”

Finalizando, podemos então, argumentar que:
A resiliência proporciona condições para ganho de produtividade e eficácia das ações. E a falta dessa característica conduz a uma insistência em estratégias pouco efetivas. A resiliência caminha conjuntamente com a capacidade de percepção da realidade e de reação aos problemas e dificuldades. Mas, para isso, é essencial contar com uma boa estruturação de avaliação e mensuração dos cenários, proporcionada pela tecnologia, com recursos como a Big Data e a Inteligência Artificial para a extração de insights. Com isso, a organização ganha em proatividade e cria uma estrutura mais sólida para a reação às mais complexas realidades e manifestações.

Conte aos amigos

30 thoughts on “Qual o valor da resiliência?

  1. Hey, this is Eric and I ran across fluencia.digital a few minutes ago.

    Looks great… but now what?

    By that I mean, when someone like me finds your website – either through Search or just bouncing around – what happens next? Do you get a lot of leads from your site, or at least enough to make you happy?

    Honestly, most business websites fall a bit short when it comes to generating paying customers. Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment.

    Here’s an idea…

    How about making it really EASY for every visitor who shows up to get a personal phone call you as soon as they hit your site…

    You can –

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site.

    CLICK HERE http://www.talkwithwebvisitor.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    You’ll be amazed – the difference between contacting someone within 5 minutes versus a half-hour or more later could increase your results 100-fold.

    It gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation.

    That way, even if you don’t close a deal right away, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Pretty sweet – AND effective.

    CLICK HERE http://www.talkwithwebvisitor.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://www.talkwithwebvisitor.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://talkwithwebvisitor.com/unsubscribe.aspx?d=fluencia.digital

  2. There are some fascinating points in time in this article however I don抰 know if I see all of them heart to heart. There’s some validity but I will take hold opinion until I look into it further. Good article , thanks and we would like more! Added to FeedBurner as nicely

  3. Needed to create you one very small remark in order to thank you over again with the wonderful guidelines you’ve featured above. This has been incredibly open-handed of people like you to make freely what exactly most people could have made available for an electronic book to end up making some dough for their own end, even more so now that you could have done it if you ever desired. Those things in addition worked like a good way to understand that other people online have the same keenness the same as my personal own to realize many more when considering this issue. I’m sure there are a lot more pleasurable occasions up front for individuals who read carefully your website.

  4. I precisely wished to thank you very much all over again. I am not sure what I might have tried in the absence of the suggestions documented by you about such question. Completely was a frightening crisis for me, nevertheless noticing the specialized form you resolved it made me to cry with delight. I will be thankful for your guidance and even sincerely hope you recognize what a great job you are getting into instructing many others via your blog. Most probably you have never got to know any of us.

  5. Hey there, I just found your site, quick question…

    My name’s Eric, I found fluencia.digital after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.

    So here’s my question – what happens AFTER someone lands on your site? Anything?

    Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever.

    That means that all the work and effort you put into getting them to show up, goes down the tubes.

    Why would you want all that good work – and the great site you’ve built – go to waste?

    Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.

    But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket?

    You can – thanks to revolutionary new software that can literally make that first call happen NOW.

    Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site.

    You know, strike when the iron’s hot!

    CLICK HERE http://www.talkwithwebvisitors.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!

    That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them.

    Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility.

    Just this alone could be a game changer to make your website even more effective.

    Strike when the iron’s hot!

    CLICK HERE http://www.talkwithwebvisitors.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed.

    Thanks and keep up the great work!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
    It even includes International Long Distance Calling.
    Stop wasting money chasing eyeballs that don’t turn into paying customers.
    CLICK HERE http://www.talkwithwebvisitors.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=fluencia.digital

  6. I enjoy you because of each of your effort on this website. My mom takes pleasure in getting into research and it’s simple to grasp why. We learn all of the powerful mode you create simple tips on this website and in addition attract response from other ones about this idea plus our favorite princess is without a doubt understanding a great deal. Take advantage of the rest of the new year. You are conducting a tremendous job.

  7. Hi, my name is Eric and I’m betting you’d like your website fluencia.digital to generate more leads.

    Here’s how:
    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you as soon as they say they’re interested – so that you can talk to that lead while they’re still there at fluencia.digital.

    Talk With Web Visitor – CLICK HERE http://www.talkwithwebvisitors.com for a live demo now.

    And now that you’ve got their phone number, our new SMS Text With Lead feature enables you to start a text (SMS) conversation – answer questions, provide more info, and close a deal that way.

    If they don’t take you up on your offer then, just follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    CLICK HERE http://www.talkwithwebvisitors.com to discover what Talk With Web Visitor can do for your business.

    The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today!

    Try Talk With Web Visitor and get more leads now.

    Eric
    PS: The studies show 7 out of 10 visitors don’t hang around – you can’t afford to lose them!
    Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://www.talkwithwebvisitors.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=fluencia.digital

  8. I actually wanted to type a brief note in order to say thanks to you for those fabulous concepts you are giving out here. My particularly long internet look up has at the end of the day been honored with useful strategies to exchange with my neighbours. I would tell you that we site visitors are very lucky to dwell in a wonderful community with so many wonderful people with beneficial basics. I feel rather happy to have encountered your entire website and look forward to plenty of more entertaining minutes reading here. Thank you once more for all the details.

  9. I intended to compose you the very small remark just to say thank you the moment again about the lovely guidelines you have shared on this website. It was certainly particularly open-handed with you to convey unhampered just what some people might have offered as an ebook to help make some dough for their own end, certainly considering that you might well have done it in the event you considered necessary. These secrets in addition acted to become a great way to realize that other people have the same zeal just as my own to know the truth more on the topic of this matter. I know there are thousands of more enjoyable periods ahead for individuals who scan your site.

  10. I enjoy you because of your own labor on this website. Ellie really likes conducting research and it’s really obvious why. My partner and i know all about the lively manner you deliver useful techniques by means of your blog and therefore cause response from some others on that concept and our girl is always starting to learn a whole lot. Have fun with the remaining portion of the new year. You are carrying out a glorious job.

  11. I wanted to send you the very small word to be able to give many thanks once again with the lovely techniques you have documented above. This is incredibly generous with people like you to supply unhampered what exactly a few individuals could have advertised for an ebook to generate some money for their own end, certainly since you could possibly have done it if you ever desired. These things likewise served as a fantastic way to comprehend some people have the same eagerness just like my personal own to understand a whole lot more concerning this problem. I think there are some more fun instances up front for many who find out your blog.

  12. Hey, my name’s Eric and for just a second, imagine this…

    – Someone does a search and winds up at fluencia.digital.

    – They hang out for a minute to check it out. “I’m interested… but… maybe…”

    – And then they hit the back button and check out the other search results instead.

    – Bottom line – you got an eyeball, but nothing else to show for it.

    – There they go.

    This isn’t really your fault – it happens a LOT – studies show 7 out of 10 visitors to any site disappear without leaving a trace.

    But you CAN fix that.

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know right then and there – enabling you to call that lead while they’re literally looking over your site.

    CLICK HERE http://www.talkwithwebvisitors.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!

    Plus, now that you have their phone number, with our new SMS Text With Lead feature you can automatically start a text (SMS) conversation… so even if you don’t close a deal then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Strong stuff.

    CLICK HERE http://www.talkwithwebvisitors.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://www.talkwithwebvisitors.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=fluencia.digital

  13. A lot of thanks for your whole effort on this blog. My aunt delights in managing investigation and it’s really easy to see why. Almost all hear all regarding the compelling method you give helpful things by means of your website and attract response from some others on the idea while our favorite simple princess is always studying a lot of things. Take advantage of the rest of the new year. You are performing a really good job.

  14. I just wanted to post a quick note in order to say thanks to you for all the amazing secrets you are giving at this website. My time-consuming internet investigation has at the end been compensated with awesome content to share with my friends. I would admit that most of us readers actually are unquestionably endowed to live in a really good website with many lovely professionals with helpful pointers. I feel pretty happy to have encountered your entire web page and look forward to tons of more awesome moments reading here. Thank you once more for all the details.

  15. I in addition to my pals ended up viewing the great things found on the blog then instantly developed an awful suspicion I had not thanked the web site owner for those strategies. The young men are actually totally very interested to study them and already have sincerely been taking advantage of these things. We appreciate you simply being quite kind as well as for using variety of wonderful subject areas millions of individuals are really needing to learn about. Our honest regret for not expressing appreciation to you earlier.

  16. ATTN: fluencia.digital / Fluência.Digital WEB SITE SERVICES
    This notification RUNS OUT ON: Sep 10, 2020

    We have not obtained a settlement from you.
    We have actually tried to contact you but were not able to reach you.

    Please See: https://bit.ly/3iihowP ASAP.

    For details as well as to make a discretionary settlement for solutions.

    09102020124030.

  17. Hello, my name’s Eric and I just ran across your website at fluencia.digital…

    I found it after a quick search, so your SEO’s working out…

    Content looks pretty good…

    One thing’s missing though…

    A QUICK, EASY way to connect with you NOW.

    Because studies show that a web lead like me will only hang out a few seconds – 7 out of 10 disappear almost instantly, Surf Surf Surf… then gone forever.

    I have the solution:

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. You’ll know immediately they’re interested and you can call them directly to TALK with them – literally while they’re still on the web looking at your site.

    CLICK HERE http://www.talkwithwebvisitors.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works and even give it a try… it could be huge for your business.

    Plus, now that you’ve got that phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation pronto… which is so powerful, because connecting with someone within the first 5 minutes is 100 times more effective than waiting 30 minutes or more later.

    The new text messaging feature lets you follow up regularly with new offers, content links, even just follow up notes to build a relationship.

    Everything I’ve just described is extremely simple to implement, cost-effective, and profitable.

    CLICK HERE http://www.talkwithwebvisitors.com to discover what Talk With Web Visitor can do for your business, potentially converting up to 100X more eyeballs into leads today!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://www.talkwithwebvisitors.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=fluencia.digital

  18. My name’s Eric and I just found your site fluencia.digital.

    It’s got a lot going for it, but here’s an idea to make it even MORE effective.

    Talk With Web Visitor – CLICK HERE http://www.talkwithwebvisitors.com for a live demo now.

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site.

    And once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation… and if they don’t take you up on your offer then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    CLICK HERE http://www.talkwithwebvisitors.com to discover what Talk With Web Visitor can do for your business.

    The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today!

    Eric
    PS: Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment. Don’t keep losing them.
    Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://www.talkwithwebvisitors.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=fluencia.digital

  19. Cool website!

    My name’s Eric, and I just found your site – fluencia.digital – while surfing the net. You showed up at the top of the search results, so I checked you out. Looks like what you’re doing is pretty cool.

    But if you don’t mind me asking – after someone like me stumbles across fluencia.digital, what usually happens?

    Is your site generating leads for your business?

    I’m guessing some, but I also bet you’d like more… studies show that 7 out 10 who land on a site wind up leaving without a trace.

    Not good.

    Here’s a thought – what if there was an easy way for every visitor to “raise their hand” to get a phone call from you INSTANTLY… the second they hit your site and said, “call me now.”

    You can –

    Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re literally looking over your site.

    CLICK HERE http://www.talkwithwebvisitors.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!

    That’s why we built out our new SMS Text With Lead feature… because once you’ve captured the visitor’s phone number, you can automatically start a text message (SMS) conversation.

    Think about the possibilities – even if you don’t close a deal then and there, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Wouldn’t that be cool?

    CLICK HERE http://www.talkwithwebvisitors.com to discover what Talk With Web Visitor can do for your business.

    You could be converting up to 100X more leads today!
    Eric

    PS: Talk With Web Visitor offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE http://www.talkwithwebvisitors.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=fluencia.digital

  20. Hey, my name’s Eric and for just a second, imagine this…

    – Someone does a search and winds up at fluencia.digital.

    – They hang out for a minute to check it out. “I’m interested… but… maybe…”

    – And then they hit the back button and check out the other search results instead.

    – Bottom line – you got an eyeball, but nothing else to show for it.

    – There they go.

    This isn’t really your fault – it happens a LOT – studies show 7 out of 10 visitors to any site disappear without leaving a trace.

    But you CAN fix that.

    Talk With Web Traffic is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know right then and there – enabling you to call that lead while they’re literally looking over your site.

    ==> https://www.talkwithwebtraffic.com to try out a Live Demo with Talk With Web Traffic now to see exactly how it works.

    Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!

    Plus, now that you have their phone number, with our new SMS Text With Lead feature you can automatically start a text (SMS) conversation… so even if you don’t close a deal then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Strong stuff.

    ==> https://www.talkwithwebtraffic.com to discover what Talk With Web Traffic can do for your business.

    You could be converting up to 100X more leads today!

    Eric
    PS: Talk With Web Traffic offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    ==> https://www.talkwithwebtraffic.com to try Talk With Web Traffic now.

    If you’d like to unsubscribe click here https://talkwithwebtraffic.com/unsubscribe.aspx?d=fluencia.digital

  21. My name’s Eric and I just found your site fluencia.digital.

    It’s got a lot going for it, but here’s an idea to make it even MORE effective.

    Talk With Web Traffic – ==> https://www.talkwithwebtraffic.com for a live demo now.

    Talk With Web Traffic is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site.

    And once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation… and if they don’t take you up on your offer then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    ==> https://www.talkwithwebtraffic.com to discover what Talk With Web Traffic can do for your business.

    The difference between contacting someone within 5 minutes versus a half-hour means you could be converting up to 100X more leads today!

    Eric
    PS: Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment. Don’t keep losing them.
    Talk With Web Traffic offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    ==> https://www.talkwithwebtraffic.com to try Talk With Web Traffic now.

    If you’d like to unsubscribe click here https://talkwithwebtraffic.com/unsubscribe.aspx?d=fluencia.digital

  22. Hey there, I just found your site, quick question…

    My name’s Eric, I found fluencia.digital after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.

    So here’s my question – what happens AFTER someone lands on your site? Anything?

    Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever.

    That means that all the work and effort you put into getting them to show up, goes down the tubes.

    Why would you want all that good work – and the great site you’ve built – go to waste?

    Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.

    But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket?

    You can – thanks to revolutionary new software that can literally make that first call happen NOW.

    Talk With Web Traffic is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site.

    You know, strike when the iron’s hot!

    Click Here ==> http://ow.ly/r8eS50C1qo7 to try out a Live Demo with Talk With Web Traffic now to see exactly how it works.

    When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!

    That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them.

    Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility.

    Just this alone could be a game changer to make your website even more effective.

    Strike when the iron’s hot!

    Click Here ==> http://ow.ly/r8eS50C1qo7 to learn more about everything Talk With Web Traffic can do for your business – you’ll be amazed.

    Thanks and keep up the great work!

    Eric
    PS: Talk With Web Traffic offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
    It even includes International Long Distance Calling.
    Stop wasting money chasing eyeballs that don’t turn into paying customers.
    Click Here ==> http://ow.ly/r8eS50C1qo7 to try Talk With Web Traffic now.

    If you’d like to unsubscribe ==> http://ow.ly/cOcy50C1qte

  23. Hey there, I just found your site, quick question…

    My name’s Eric, I found fluencia.digital after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.

    So here’s my question – what happens AFTER someone lands on your site? Anything?

    Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever.

    That means that all the work and effort you put into getting them to show up, goes down the tubes.

    Why would you want all that good work – and the great site you’ve built – go to waste?

    Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.

    But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket?

    You can – thanks to revolutionary new software that can literally make that first call happen NOW.

    Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site.

    You know, strike when the iron’s hot!

    CLICK HERE http://www.talkwithcustomer.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!

    That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them.

    Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility.

    Just this alone could be a game changer to make your website even more effective.

    Strike when the iron’s hot!

    CLICK HERE http://www.talkwithcustomer.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed.

    Thanks and keep up the great work!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
    It even includes International Long Distance Calling.
    Stop wasting money chasing eyeballs that don’t turn into paying customers.
    CLICK HERE http://www.talkwithcustomer.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://talkwithcustomer.com/unsubscribe.aspx?d=fluencia.digital

  24. Hey there, I just found your site, quick question…

    My name’s Eric, I found fluencia.digital after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well.

    So here’s my question – what happens AFTER someone lands on your site? Anything?

    Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever.

    That means that all the work and effort you put into getting them to show up, goes down the tubes.

    Why would you want all that good work – and the great site you’ve built – go to waste?

    Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry.

    But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket?

    You can – thanks to revolutionary new software that can literally make that first call happen NOW.

    Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site.

    You know, strike when the iron’s hot!

    CLICK HERE http://www.talkwithwebvisitors.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.

    When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better!

    That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them.

    Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility.

    Just this alone could be a game changer to make your website even more effective.

    Strike when the iron’s hot!

    CLICK HERE http://www.talkwithwebvisitors.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed.

    Thanks and keep up the great work!

    Eric
    PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
    It even includes International Long Distance Calling.
    Stop wasting money chasing eyeballs that don’t turn into paying customers.
    CLICK HERE http://www.talkwithwebvisitors.com to try Talk With Web Visitor now.

    If you’d like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=fluencia.digital

Deixe um comentário