Dilema
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raciocínio que parte de premissas contraditórias e excludentes, mas que paradoxalmente terminam por fundamentar uma mesma conclusão [Em um dilema, ocorre a necessidade de uma escolha entre alternativas opostas A e B, que resultará em uma conclusão ou consequência C, que deriva necessariamente tanto de A quanto de B.]. Fonte: Google dicionário
- Tenha dois modelos de incubação de inovação.
- Observe como os clientes estão realmente usando o produto.
- Tenha um planejamento orientado à descoberta que seja adaptável a vários fatores de mudança.
- Seja criativo ao encontrar os clientes certos que podem se beneficiar diretamente da sua inovação, em vez de um mercado grande e menos direcionado.
- Trabalhe com tentativa e erro para que uma nova organização possa falhar desde o início e sem grandes despesas.
- Não desenvolva produtos e serviços com base no que os clientes dizem que gostariam. Faça com base no que eles precisam.
- Não inove em uma qualidade singular, como excesso de oferta de desempenho. Pense em funcionalidade, confiabilidade, conveniência e preço.
- Empresas também já podem estar trabalhando em diferentes tipos de inovações mais sustentáveis para manter sua posições de mercado e margens de lucro. No entanto, elas ainda podem perdem o domínio do mercado por causa de seu foco na manutenção de lucros e ignorando novos mercados trazidos por tecnologias disruptivas.
- Saiba o que os clientes desejam por meio de pesquisas, grupos focais e entrevistas, visando melhorias incrementais, ao longo do tempo.
- A busca por uma margem de lucro deve ser moderada com expectativas de longo prazo.
- A dificuldade de prever mercados emergentes significa que uma empresa não pode justificar o investimento, consequentemente, geralmente perde-se as tecnologias disruptivas e o mercado emergente que a acompanha.
- Às vezes, as empresas são muito inflexíveis com sua estrutura de Recursos / Processos / Valores (RPV) para se adaptarem às condições de mudanças.
- Modelos teóricos para inovação raramente funcionam no mundo real.
- Inovações disruptivas geralmente são variações nas tecnologias existentes que abrem uma nova base de clientes.
- A melhor maneira de uma empresa estabelecida tirar proveito de uma tecnologia disruptiva é criar ou adquirir uma organização pequena, mas que utiliza processos flexíveis.
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